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Power to the Pedals: Atlanta’s First Bike to Work Challenge
Bicycling is the world’s most popular form of transportation, and there has never been a better time for more Georgians to consider cycling to work instead of driving alone. In metro Atlanta, around 20,000 commute trips each week are made on a bike. There are many health benefits and costs savings compared to commute trips taken in cars, and riding a bike is just plain fun!
This October, The Clean Air Campaign, the Atlanta Bicycle Coalition and local transportation management associations have organized the first-ever Bike to Work Challenge. The Bike to Work Challenge encourages current and new bicycle commuters to compete as individuals or on teams with other cycling enthusiasts in the metro Atlanta area. Participants will log their bicycle commute trips, track their progress and earn points to compete for prizes.
Throughout the Bike to Work Challenge, participants will earn points by riding their bikes to and from work and by participating in bicycle classes and events. As an extra incentive, any current drive-alone commuter bicycling to work for the first time will earn bonus points.
Individuals and teams can view their daily progress on an online leader board that displays rankings, and participants will be entered into a random, weekly drawing for $75 REI gift cards. Grand prizes, including commuter backpacks and $100 gift cards from REI perfect for any cyclist, will be awarded at the end of the competition to both individuals and teams.
Team registration closes at the end of this week, Friday, October 5, but you can sign up to participate as an individual all month. To register and learn more about resources for bicycle commuters in Georgia, visit www.ATLBiketoWork.org.
Challenge a friend. Challenge a coworker. Challenge yourself.
About the Author
Jenny Schultz is the Communications Specialist with The Clean Air Campaign where she coordinates the design and fulfillment of communication projects that support employer and commute outreach efforts. Prior to joining The Clean Air Campaign, Jenny was the Marketing Manager of BenefitStream, an administrator of self-funded dental and vision plans. At BenefitStream, she was responsible for establishing the benefits communication department while overseeing product development and advertising.
Jenny graduated from Lenoir-Rhyne University in 2008 with a degree in Corporate Communication.