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Social Media in the Government: Case Study [Infographic]

May 3, 2016

We’ve written before about how useful social media can be for government agencies and, in turn, for you, the constituents. Now, we can do more than say how great it is … we can actually show you. Tools like Twitter Analytics allow us to look at the numbers and see for ourselves the impact that posting content on social media can have for the government.

March 24 marked the final day of the 2016 Legislative Session. Over the preceding months, staff from both chambers informed the rest of us on what was happening. The Senate Press Office, for example, has kept us up-to-date with what the Georgia State Senate was doing during and after session through press releases, radio feeds and social media.

The Georgia Senate Press Office Twitter account is used as a resource for constituents, lobbyists, other legislators, staffers and state agencies. It is non-partisan and non-campaign related. During the legislative session, 5 staffers were spread across the Capitol bringing live floor tweets, committee happenings and behind-the-scenes photos of state senators.

Let’s take a look at what they achieved this session!

Jump to the text alternative of this infographic.

Graphical representation of the text provided in this blog

The Senate Press Office’s followers are often interested in topics such as business, news, politics and current events. Their interactions with the Press Office’s Twitter account this session brought about some impressive results. Twitter Analytics provided the following data:

Comparisons of the Senate Press Office's session and non-session Twitter analytics.
  Typical 3-month Average During 2016 Legislative Session (Jan. 1-March 31) Percent Increase
Impressions 1,096,166 2,846,031 160%
Followers 8,643 9,395 9%
Tweets 170 2,758 1,522%
Mentions 171 559 227%
Retweets 230 1,167 407%
Likes 195 1,087 457%
Profile Visits 1,780 98,138 5,413%

Those are some impressive percent increases! The Press Office knows its audience and is able to provide them with timely, significant information. As one grateful follower tweeted, “I couldn’t do my job effectively without you.”

Thank you, Senate Press Office, and congratulations on a successful session!

About the Author

Rachel Hart is the User Interface designer for GeorgiaGov. She visually organizes information, and writes blogs on a variety of government-related topics.